Probate and Trust Administration

Privacy Policy

What personal data we collect and why we collect it

We take commercially reasonable measures to help protect the information you provide to us, including your email address. This website uses cookies and similar technologies to collect usage metrics and technical data that help us improve site quality, security, and communications. We also collect information that you voluntarily provide through contact or inquiry forms in order to respond to requests, operate the website, and maintain records. We do not use form submissions for advertising targeting.

All forms on this site can be protected by reCAPTCHA and subject to the Google Privacy Policy and Terms of Service.

Forms and other services on this site can also be protected by Cloudflare are subjected to the Cloudflare Privacy Policy.

If you have concerns regarding privacy please feel free to contact us

Analytics

We may use third-party website analytics software, such as Google Analytics, Google Tag Manager, Hotjar, Microsoft Clarity, and Whatconverts to track the performance of our website.

Cookies

This website uses cookies and similar technologies for quality assurance, site performance analytics, security, and marketing measurement. You can manage or disable cookies through your browser settings. We select service providers with attention to privacy and data protection standards. Because third-party tools and vendors may update, change ownership, or modify their data practices over time, we conduct periodic reviews of our technology stack and data processing activities and make reasonable efforts to address or adjust configurations when material changes are identified. If you have questions or concerns regarding cookies or analytics tracking, you may contact us at any time.

If you submit a contact or inquiry form on this website, we and certain service providers may use cookies or similar technologies to process your request, prevent spam, analyze site performance, and understand how visitors interact with our website. These technologies may assign a temporary or persistent identifier to your browser or session but do not store the contents of your message within the cookie itself. Information may be processed by third-party services such as analytics, marketing, call or form tracking, or session-analysis tools for operational, security, fraud-prevention, and performance purposes. On-site search queries may also be processed for security, spam prevention, and performance analytics.

The information you provide through forms may also be stored securely within our website’s internal database to help us respond to your request, maintain records, and protect against spam or abuse. Form submissions and related technical data may be processed by email delivery and spam-filtering services, such as Post SMTP and Akismet, and in some cases by language or translation tools, such as WPML, to display the website in different languages. Access to this information is limited to authorized site administrators. We retain form submissions only as long as necessary for operational or legal purposes, and you may request deletion of your submission at any time.

Consent and Preference Management

We use consent and preference tools to manage cookies and similar technologies. While we strive to ensure these tools function as intended, software updates or configuration changes may occasionally affect how preferences are applied. We periodically review our configurations and make reasonable efforts to identify and correct any issues in a timely manner. Users may also manage cookies through their browser settings at any time.

Messages and Communications

We use commercially reasonable administrative, technical, and physical safeguards, including encrypted transmission where supported, to help protect submitted information during transfer and storage.  However, information you submit through forms or inquiries may be transmitted to and processed by authorized third-party service providers, such as analytics, form or call attribution platforms, or secure email delivery systems, for operational, security, fraud-prevention, quality assurance, and performance purposes. Access to submitted information is limited to authorized personnel and service providers who assist in operating and improving the website.

Phone calls may be recorded or monitored for quality assurance, training, security, or fraud-prevention purposes where permitted by law or with appropriate notice or consent.

We do not sell personal information submitted through forms, and we do not authorize our service providers to sell such information.

Media

If you upload images or files to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How long we retain your data

Retention periods vary depending on the type of data and operational needs. Typical website analytics data is generally retained for approximately 30 days to 2 years after your last session based on third-party service configurations. Form submissions and phone inquiries are retained only as long as reasonably necessary for operational, legal, or record-keeping purposes and may be deleted upon verified request, unless retention is required by law or legitimate business needs.

Phone Text Messages (SMS) Privacy Policy

This Privacy Policy outlines how we collect, use, store, and protect the information provided by users through text messages sent using various Phone services including meeting apps like Zoom or Google Meet. Our commitment is to safeguard your privacy and ensure the confidentiality and security of your personal data.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

Types of Messages: Our use of SMS is typically restricted to scheduling with our clients or communicating with them about services are providing to them (update on case, etc.).

Message Frequency Disclosure: Message frequency varies, and is typically restricted to scheduling with our clients or communicating with them about services are providing to them (update on case, etc.).

Recurring Message Programs: Our firm does not currently use any recurring message programs. Our use of SMS is typically restricted to scheduling with our clients or communicating with them about services are providing to them (update on case, etc.).

Data Collection

Types of Information Collected:

  • Personal Identification Information: Name, contact number, and any other information you provide in your messages.
  • Content Data: Texts of the messages sent and received through Phone and texting services, as well remote meeting services like Zoom or Google Meet.

Method of Collection

  • Directly from the user when you send or receive messages.
  • Automatically as part of the communication data.

How You Opt In

  1. By checking the “consent to receiving SMS text messages” box on our web forms and submitting your mobile number.
  2. By giving written or verbal consent during intake or scheduling while providing your mobile number.

By opting in, you agree to receive SMS or MMS messages from The Florida Estate Firm and the Law office of WIlliam C Roof. Message and data rates may apply. Message frequency varies. Consent is not a condition of purchase or services. You can reply STOP to cancel and HELP for help at any time.

Types of Messages You Will Receive

We send informational messages only, for example:

  • Scheduling and appointment reminders
  • Case or service updates
  • Support and two-way coordination related to your matter

We do not send promotional or marketing texts.

Message Frequency

Message frequency varies based on your interactions with us.

Message and Data Rates

Message and data rates may apply.

Help and Stop Instructions

  • Text HELP for help, or contact us or (407) 326-3212.
  • Text STOP to cancel. You can also text STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. After you text STOP, you will receive one final message to confirm that you have been unsubscribed. After this, you will not receive additional messages unless you re-opt in.
  • Additionally, if technology fails, you can always contact us through phone or email and request to be removed from the list.

Use of Data

  • To provide and maintain our service, including monitoring the usage of our service.
  • To manage your account: to manage your registration as a user of the service.

We may collect your name, mobile number, and message content that you send to us. We use this information to provide and maintain our services, to manage your account, and to support scheduling and service updates.

Data Sharing and Disclosure

  • 3rd Party services may disclose your data if required to do so by law or in response to valid requests by public authorities.

We do not sell or share your mobile opt-in data with third parties for marketing purposes. Mobile opt-in data and consent will not be shared with any third parties. Third-party service providers may process data to deliver messages, and may disclose data if required by law.

Data Security

We use reasonable administrative, technical, and physical safeguards, including encryption when available, to protect your information.

Data Retention

We keep personal information only as long as necessary for the purposes described, to comply with legal obligations, resolve disputes, and enforce our policies.

Your Data Protection Rights

You can request access to or updates of your information. We may retain minimal data for conflict-check logs. If you want your data deleted, contact us at [support email]. We will remove most or all information subject to legal and professional obligations.

Changes to This Privacy Policy

We may update these terms and this policy. We will post updates on this page with a revised effective date. Please be sure to frequently check this page for updates to this policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

The Florida Estate Firm
2600 E. Robinson Street,

Suite 104,

Orlando, FL, 32803.

What Our Clients Say

Trusted

reviews

Great help! I called them and was very helpful with the information provided.

Broderick H.

5 STARS! – having to find an Orlando estate attorney from out of state was intimidating, after several strike outs I hit a grand slam with William Roof. With a pending litigation threat, his office skipped the typical hurdles and made a phone appointment within a few days. Mr. Roof rapidly digested the case and assertively reached a settlement! I'm sleeping better again. Honest, hard working, and a well spoken lawyer!

Tom K.

Very knowledgeable, to the point and extremely helpful.

Alina S.

Supportive, Strategic and Skilled. Will definitely come to this firm again for my future needs..

Aaron R.

Absolutely the best attorney!

Frances R.

Trustworthy and helpful!

Sam

As another attorney I had the opportunity to work with William Roof, and I wouldn't hesitate to refer clients to him.

Stefan D.

Incredibly Knowledgeable and Supportive! I had the opportunity to consult with William C. Roof, Esq., regarding a complex matter. He was extremely knowledgeable, patient, and thorough in his explanations. His guidance helped bring clarity to a difficult situation, and I left the conversation feeling informed and supported. I would absolutely recommend him to anyone in need of an experienced and compassionate attorney.

Mimi B.

Colby is a kind, honest, and highly professional attorney. Definitely recommend!

Jennifer S.

William Roof is not only a colleague, but an excellent attorney. He is meticulous, ethical, and client oriented. I would trust him to represent myself or my family.

Juan C.

Mr. Roof is an amazing attorney. He was professional, efficient and made the entire estate planning process smooth and straightforward. Everything was handled quickly and clearly. I highly recommend his services.

William F.

You are in good hands with attorney William Roof along his knowledgeable and compassionate team. I get the sense that his law firm is diligent and worthy of your trust. Whether you are looking for a will, trust, elder care, estate planning, or estate litigation you are in good hands here. If you are looking for an underrated and patient estate attorney, give these guys a call.

Sergio C.

Colby Roof goes above and beyond for his clients! I would recommend his services to anyone.

Elliott M.

Colby Roof understands and explains the law so well. I highly recommend him.

Bill R.

Very professional and efficient. Thank you so much for your expertise!

Jackie H.

Absolutely amazing lawyer!

J H.

Excellent estate planning attorney!

Bishop T.

Professional, efficient, and highly knowledgeable. Advised us on the best course of action and saved us a lot of time/money down the road.

Lisa P.

Excellent attorney. I called to discuss a case regarding my daughter who is a minor and Mr. Roof was thorough regarding how my case should be handled. He was also honest and trustworthy, as he stated if he take my case he would basically be doing the same work my other attorney is doing while I would be paying twice for the same work. I highly recommend Mr. Roof to anyone looking for an attorney that will fight for YOU.

Health M.

Hello this is John Nebel I was born and raised in Orlando and owned and operated a business for many years I knew many attorneys personally and professionally and I must say Mr Roof provided an excellent service I had a business situation that needed immediate attention and I called many law offices and the soonest I could find a consultation was over 3 weeks Mr Roof picked up his phone at 4:30 on Monday and I explained my situation and I had a consultation with him the following day he went over the documents with me that I brought in and created a plan to solve the situation and told me his fee agreement and the amount of time that it would take to accomplish the goal I would highly recommend him to all my friends and family

John N.

I can't say enough about how easy The Florida Estate Firm made this process for us. We initially met with Colby Roof at the Celebration office to start our will, but because of my work schedule, he was able to meet us at the Millenia office to finalize everything. Having that kind of flexibility is rare. Colby is a top-tier Orlando estate planning attorney who actually makes things convenient for his clients. Whether you're in Celebration or near Mall at Millenia, this is the firm you want for probate and trust administration.

Larry S.

William Roof was Professional and handled my legal matter quickly. He took the time to listen and answer all of my questions. Would definitely recommend.

Lisa T.

If you are looking for an Estate Planning Attorney, I highly recommend Colby Roof. He explained everything in a manner in which I could easily understand. 5 stars from me.

Bill R.

I contacted Mr. Roof to discuss issues regarding the probate of my mother's estate. I found him to be very personable, honest and forthright, with a deep depth of legal knowledge. He went above and beyond my expectations; providing a much needed and appreciated reality check, allowing me to reign in emotionally wrought ideas. I highly recommend him. Raymond J. Cheney Jr.

Raymond C.

William C. Roof is an honest, straightforward, talented attorney. Recently, he helped with a property dispute. With his help the matter was quickly resolved to my satisfaction. I highly recommend William for your legal needs.

Robert H.

Amazing attorney, very knowledgeable and took the time to address each of my concerns. Highly recommend.

Danielle B.

Such great people here! Great if you want helpful and smooth support on handling your estate.

Brandon S.

“After approaching many other firms, I knew that William C Roof Law Firm would be the best choice. If you are looking for estate planning, probate, trusts, medicaid planning, elder law, then don’t hesitate to contact them. I was impressed by his expertise and professionalism, and he addressed our estate planning needs very promptly. I was offered free advice, and they were polite, attentive and it was obvious that costumer care was paramount. If you want your matter to be handle with care and above all if you want the best outcome, then William C Roof Law Firm will deliver and I'm sure they won’t disappoint you.”

Sara M.

William Roof is a highly experienced and results-oriented attorney. He goes above and beyond for his clients, and I would recommend him without a second thought.

Elliott V.

Great lawyer. Go Gators.

Dillon M.

This firm answered all of my questions about my parents’ estates. They made an awkward process simple and I felt comfortable with him every step.

Kelly L.

I was not disappointed in my choice of using this office!! Colby is extremely helpful and so knowledgeable and wants all of your needs to be met. I received more than I expected! Thank you so much Colby!!

Lorri L.

We were very pleased with the services Mr. William Roof provided in setting up our estate plan. Mr. Roof was very patient and prompt in addressing our concerns. He took the time to explain the details and assure that we understood the process.

Elena L.

William at The Florida Estate Firm was a tremendous help to my family during a challenging time with our aging parents. He was knowledgeable, patient, and genuinely caring throughout the entire process. He made complex matters easy to understand and helped us feel confident in our decisions. I highly recommend him to anyone needing estate planning assistance.

Joseph M.

Mr. Roof is an amazing attorney. He was professional, efficient, and made the entire estate planning process smooth and straightforward. Everything was handled quickly and clearly. I highly recommend his services.

William F.

Colby is iIntelligent, thorough, communicative, and passionate lawyer. I highly recommend him to anyone who is looking for an estate planner who truly cares about your family and their future.

Desiree A.

For Estate and Planning services, William did an incredible job. He is knowledgeable, very responsive, thorough, and reliable. We are very thankful for all the information he provided for us to make informed and educated decisions on how to set up all the documents. Thank you very much for your hard work!

Luis A.

Great attorney. Better human.

Tyler K.

Being a part of a big family it is difficult to communicate with each and everyone. Mr. Roofs attention to detail, knowledge of the law, and effective communication made these times a lot easier to navigate. It felt as Mr. Roof held our hands through a very difficult time. Larry San Juan Licensed Public Adjuster State of Florida Lic # W767570

Larry S.

William is a very knowledgeable and informative attorney who genuinely cares about his clients. I highly recommend him to anyone looking for someone trustworthy and dedicated!

Elizabeth D.

William prepared all the trust and will documents for our family and answered all our questions very patiently! Would highly recommend him, especially for other young families looking to get all their ducks in a row and get all set up for the future. Thank you!!

Charlotte I.

Had a phone consult for advice about setting up a possible trust due to my family member going through a difficult time. Mr. Roof was amazing. Explained the in and outs of everything and then recommended that a trust was probably not appropriate for my situation and then gave me advice about what to do. A lot of people may have tried to sell me in this situation. He never did. Mr Roof is knowledgeable honest, patient, and empathetic. Highly recommended.

NBecker75

I was very impressed with William from our first conversation. He is extremely professional and concerned with his clients needs. We had an urgent need to have a trust created. I did not have the expectation of the timeline being met. He took the time to explain everything and without hesitation said he could do it. I cannot recommend him enough!

David Q.

Super professional and they helped me handle a very delicate matter in no time!

Ryan M.

William Roof is THE trust attorney to go with! Very knowledgeable, thorough, and easy to work with. He was fast to answer any of our questions giving clear examples making everything easy to understand. We decided to travel 3 hours to work with William and have not one regret with that decision.

Michael R.

Mr. Roof is an exceptional Attorney! It's been such a privilege to have him in my corner over the years. He's a leading expert in his field and he genuinely cares for his clients. I wholeheartedly recommend him for estate planning and litigation services. Thank you, William, for all the hard work and dedication you've shown me.

Sami H.

Mr. Roof is an extremely caring, helpful attorney, who has gone out of his way to make sure I got the help I needed in a somewhat complicated case. I can't recommend him strongly enough.

Joseph M.

Great attorney

Emily N.

Attorney William Roof provided a free consultation which was very helpful. He listened to the facts presented and took the time to explain his initial thoughts and options to proceed with regard to a matter involving the disposition of my mother's estate. So far, litigation has been avoided but I will be sure to contact Attorney Roof should the need arise. He is very professional and knowledgeable; I highly recommend him to others seeking similar legal counsel.

Michael D.

Mr. Roof and his team helped me with my legal needs, fighting for me in a way I could not and getting me the results I had hoped for. I am very happy with my decision on hiring The Florida Estate Firm.

Charles S.

After recently relocating from California to Celebration, I began searching for an experienced estate planning attorney to protect my assets. Although I retired after a 30-year career as a prosecutor, estate planning was an area outside my expertise. William Roof contacted me prior to our no-cost scheduled appointment, and we had an in-depth discussion about my financial circumstances, long-term goals, and overall concerns. He took the time to carefully analyze my situation and provide thoughtful, strategic guidance tailored to my needs. It was clear during our conversation that his litigation background, combined with his comprehensive knowledge of estate planning, enables him to approach matters with both foresight and practicality. I particularly appreciated that he focused on recommending the solution that was truly in my best interest—even when it was not his most profitable option. I would highly recommend William Roof to anyone seeking knowledgeable, ethical, and client-focused estate planning counsel.

Conrad D.

Great lawyer! He is attentive, thorough in his research, very knowledgeable and is patient in his communication.

Charles S.

William at The Florida Estate Firm (Millenia Orlando) assisted my family during a very difficult time as we navigated important decisions for our aging parents. From the very beginning, he was compassionate, patient, and incredibly knowledgeable. He took the time to explain everything clearly, answered all of our questions, and made sure we felt comfortable with each step of the process. What could have been overwhelming felt manageable because of his guidance and professionalism. We are truly grateful for his support and would highly recommend William and The Florida Estate Firm to anyone needing estate planning services.

Joseph M.

Amazing and honest advise

Zain S.

William did an excellent job with my Special Needs Trust requirement. R. Holweck

Ralph H.

I have enjoyed working with Mr. Roof on a number of legal matters. He is a tireless perfectionist and always strives to provide excellent service to his clients.

Michael V.

Great attorney, trustworthy and hard working. It’s nice to know you have someone who cares as much as you do about your case.

Wes S.

From the moment we hired Attorney Roof, we felt a weight lifted off our shoulders. His transparency and dedication were evident right from the start, giving us confidence in his abilities. Throughout the process, he communicated openly with us, ensuring we understood every step of the way. Thanks to his hard work and commitment to our case, we were able to recover our deposit from the real estate deal. Mr. William Roof isn't just a lawyer; he's a trusted advocate who genuinely cares about his clients' well-being. We're incredibly grateful for his down-to-earth approach and unwavering determination to do what's right.

K S.

He is a thoughtful, diligent, and professional attorney who is efficient, helpful, and committed to high-quality work. I would definitely recommend him.

Jennifer S.

I highly recommend Mr. Roof as an attorney. He handled our matter quickly and efficiently. He pays attention to detail and is quick to follow up with his clients. 5 stars!

Chris T.

William Roof was very kind, professional, and knowledgeable. I appreciated his time and did not feel rushed or talked over. He explained clear steps and options in regards to building consensus among beneficiaries, assigning trustees, and trust agreement modifications.

Richard P.

Mr. Roof was highly knowledgeable, patient, understanding and empathetic while handling my case. He makes stressful situations as easy as he can for his client. I would highly recommend considering Mr. Roof for your needs.

Cord G.

Very professional and caring.

Desiree L.

William Roof is a lawyer with integrity. He is thoughtful in his work and is a master of his craft. He knows this area of law and is guided by that knowledge. He will make sure your intentions for your estate are air tight.

Ryan N.

Best experience for those looking for a simplified way to handle your family estate. Couldn’t recommend enough!

Brandon S.

My experience with Colby has been nothing but wonderful! He is dedicated and very personable. Highly recommend to anyone looking for legal advice on your estate planning.

Paige R.

Attorney William C. Roof provided me with the education and insight I needed with respect to ongoing trust administration and probate on my mother’s estate. After months of dealing with numerous other attorneys, I quickly appreciated his confidence, advice, honesty, and straightforward approach. I highly recommend him for any probate or trust administration need. Thank you! Joe Wheeley

Joe W.

As another attorney I've had the pleasure of working with Mr. Roof and I would gladly recommend him to anyone (and I already have)

Stefan D.

William Roof is meticulous in his legal work and dedicated to client satisfaction. He is a great attorney and easy to recommend.

Caleb W.

I cannot thank Attorney Mr. Roof enough for his outstanding work on my probate case. From start to finish, he was professional, knowledgeable, and incredibly supportive during what could have been a stressful process. Mr. Roof guided me through every step with clear explanations, making sure I fully understood my options and what to expect. He handled all the legal details with precision, and his communication was excellent. I always felt informed and confident that my case was in the best hands. What stood out most was his genuine care for my situation. He treated me with respect, took the time to answer every question, and truly went above and beyond to make sure everything was handled smoothly. Thanks to his expertise, the probate process for my home was resolved efficiently and with great results. I highly recommend to anyone in need of a skilled, trustworthy probate attorney in Florida. He is the kind of lawyer you want on your side professional, compassionate, and dedicated to his clients.

Joseph H.

Mr. Roof is sincere about client interests. I am thankful for his professionalism, experience and strategic-minded approach.

Aaron R.

I have had the pleasure of working with Mr. Roof on several jury trials. He is a great attorney and is as diligent and detail oriented as they come.

Ryan C.

Mr. Roof did an excellent job preparing our estate and being there to answer any questions we had. I can now rest a little easier knowing this important task has been very carefully taken care of. His professionalism and keen attention to detail is beyond appreciated!

Meghan T.

Amazing attorney!

Kelly L.

I’d been putting off my estate planning for way too long because it felt overwhelming, but Colby Roof at The Florida Estate Firm made the whole thing surprisingly easy. He didn't just hand me a generic will; he sat down and actually listened to my concerns about asset protection and how to handle my living trust. It’s a relief knowing my family is set. If you're in Celebration and need a probate attorney who actually treats you like a person and not just a case number, go see Colby

Larry S.

Best attorney in Florida!

Deanna D.

Mr. Colby did a fantastic job handling my issue. He was highly knowledgeable and actually spent the time explaining the process and legal nuances of our needs which put myself and my family at ease. Would highly recommend!

Cord G.

Colby is a beacon of professionalism! I’m so thankful we have a lawyer like this in Central Florida!

Elliott M.

Very informative and conscientious attorney!

Kathy R.

William is super personable and very detailed. He answered almost all of my questions even before I asked them! I Felt like a very valued client and not rushed at all. Also, he delivered on all his promises regarding the timeline of documents that he had to prepare for signing. I left his office with great peace of mind regarding my will and estate.

Karen Q.

Tenacious attorney!

Ashley R.

Colby is an outstanding attorney and I highly recommend him to anyone. He is brilliant, caring and fights hard to protect his clients. Do yourself a favor and hire him!

Wendy C.

Mr. Roof was very professional and always available to answer my questions. He made everything easy for me to understand.

Desiree L.

contact us

We’re here to answer all of your questions. Feel free to give us a call, or fill out the form to the right and we will get in touch with you soon.

Phone Number

(407) 501-5082

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